New Road Hotel

4.0 star property
Family-friendly London hotel in Tower Hamlets, near Whitechapel Gallery
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New Road Hotel

Photo gallery for New Road Hotel

Front of property
Loft, Hot Tub | Terrace/patio
Warehouse X | Hypo-allergenic bedding, in-room safe, desk, laptop workspace
Breakfast, lunch, dinner served; British cuisine
Loft, Terrace | City view

Overview of New Road Hotel



Popular amenities

  • Breakfast available
  • Free WiFi
  • Air conditioning
  • Laundry
  • Bar
103-107 New Road, London, England, E1 1HJ

Explore the area

  • Popular LocationBrick Lane9 min walk
  • Popular LocationOld Spitalfields Market14 min walk
  • Popular LocationTower of London3 min drive
  • AirportLondon (LHR-Heathrow)61 min drive

Room options

Pocket Room

  • 140 sq ft
  • Sleeps 2
  • 1 Double Bed

Warehouse Twin

  • 172 sq ft
  • Sleeps 3
  • 2 Large Twin Beds

Loft, Hot Tub

  • 172 sq ft
  • Sleeps 2
  • 1 Double Bed

Loft (Spa bath)

  • 151 sq ft
  • Sleeps 2
  • 1 Double Bed

Loft, Terrace

  • 151 sq ft
  • City view
  • Sleeps 2
  • 1 Double Bed

Warehouse Family

  • 280 sq ft
  • Sleeps 4
  • 1 Double Bed and 1 Large Twin Bed

Warehouse K

  • 161 sq ft
  • Sleeps 3
  • 1 Double Bed

Warehouse X

  • 161 sq ft
  • Sleeps 2
  • 1 King Bed

About this area


New Road Hotel is located in Tower Hamlets, a neighborhood in London, and is near the airport and near a metro station. Whitechapel Gallery and O2 Arena are cultural highlights, and some of the area's notable landmarks include Tower of London and The Shard. Looking to enjoy an event or a game? See what's going on at London Stadium or ExCeL Exhibition Centre. Spend some time exploring the area's activities, including outlet shopping.

What's nearby

  • Whitechapel Gallery - 8 min walk
  • Brick Lane - 9 min walk
  • Old Spitalfields Market - 14 min walk
  • Tower of London - 3 min drive
  • Tower Bridge - 4 min drive

Getting around

  • Whitechapel Underground Station - 4 min walk
  • Shadwell Station - 12 min walk
  • London City Airport (LCY) - 23 min drive


  • Rinkoff's Bakery - 11 min walk
  • Hawksmoor - 15 min walk
  • Amber - 11 min walk
  • Gunpowder - 13 min walk
  • Emilia’s - 10 min walk

About this property

New Road Hotel

4-star family-friendly hotel near Tower of London
Located close to Whitechapel Gallery and Brick Lane, New Road Hotel provides a coffee shop/cafe, an arcade/game room, and a library. The onsite British cuisine restaurant, Mr White's Chophouse, features brunch and happy hour. In addition to dry cleaning/laundry services and a bar, guests can connect to free in-room WiFi.
You'll also find perks like:
  • Cooked-to-order breakfast (surcharge), bike rentals, and express check-out
  • A TV in the lobby, coffee/tea in the lobby, and an elevator
  • Tour/ticket assistance, a billiards/pool table, and luggage storage
Room features
All 80 rooms feature comforts such as laptop-friendly workspaces and air conditioning, as well as thoughtful touches like free WiFi and separate sitting areas.
Other conveniences in all rooms include:
  • Recycling and LED light bulbs
  • Bathrooms with eco-friendly toiletries and hair dryers
  • 49-inch flat-screen TVs with cable channels
  • Separate sitting areas, daily housekeeping, and electrical adapters/chargers


Chinese (Mandarin), Dutch, English, French, German, Greek, Hungarian, Italian, Portuguese, Spanish

Cleaning and safety practices

Enhanced cleanliness measures

Disinfectant is used to clean the property
High-touch surfaces are cleaned and disinfected
Sheets and towels are washed at 60°C/140°F or hotter
Follows regional cleaning and disinfection practices of We're Good To Go (UK)

Social distancing

Contactless check-in and check-out
Cashless transactions are available for all charges at the property
Protective shields in place at main contact areas
Guest rooms kept vacant for 24 hours between stays
Social distancing measures in place
Contactless room service is available

Safety measures

Personal protective equipment worn by staff
Temperature checks given to staff
Temperature checks available for guests
Masks and gloves available
Masks are required at the property
Hand sanitizer provided
Enhanced food service safety measures are in place
Individually-wrapped food options available for breakfast, lunch, dinner, and through room service
Reservations are required for the use of certain onsite facilities
This information is provided by our partners.

Property amenities


  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transportation

  • No onsite parking available

Food and drink

  • Weekday cooked-to-order breakfast available for a fee: GBP 16.95 for adults and GBP 16.95 for children
  • A bar/lounge
  • A coffee shop/cafe
  • A restaurant
  • Coffee and tea in common areas
  • Snack bar/deli

Restaurants on site

  • Bar
  • Cereal Grind Coffee Shop
  • Mr White's Chophouse

Things to do

  • Arcade/game room
  • Bicycle rentals
  • Bicycle storage
  • Billiards/pool table
  • Library
  • Spa tub
  • TV in common areas

Family friendly

  • Arcade/game room
  • Snack bar/deli
  • Soundproofed rooms


  • 24-hour front desk
  • Luggage storage
  • Safe at front desk
  • Vending machine

Guest services

  • Change of bedsheets on request
  • Change of towels on request
  • Concierge services
  • Daily housekeeping
  • Dry cleaning/laundry service
  • Multilingual staff
  • Porter/bellhop
  • Proposal/romance packages
  • Tour and ticket assistance

Business services

  • 431 square feet of conference space
  • Business center
  • Coworking space
  • Meeting room


  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Accessible bathroom available in select rooms
  • Bathroom emergency pull cord
  • Elevator
  • Grab bar near toilet
  • In-room accessibility
  • Low-height counter and sink
  • Raised toilet seat
  • Roll-in shower available in select rooms
  • Stair-free path to entrance
  • Well-lit path to entrance
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible business center
  • Wheelchair-accessible concierge desk
  • Wheelchair-accessible lounge
  • Wheelchair-accessible path to elevator
  • Wheelchair-accessible public washroom
  • Wheelchair-accessible registration desk
  • Wheelchair-accessible restaurant


  • At least 80% lighting from LEDs
  • Comprehensive food waste policy
  • Comprehensive recycling policy
  • Double-glazed windows
  • Eco-friendly cleaning products used
  • Locally-owned and organized tours and activities
  • Rooftop garden
  • Smoke-free property
  • Vegan dining options
  • Vegetarian breakfast available
  • Vegetarian dining options

Room amenities


  • Bedsheets provided
  • Blackout drapes
  • Hypo-allergenic bedding


  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Towels


  • Flat-screen TV with cable channels

Food and drink

  • Champagne service


  • Air conditioning
  • Bulk dispensers for toiletries
  • Connecting rooms available
  • Desk
  • Eco-friendly toiletries
  • Electrical adapters
  • Energy-saving switches in guestrooms
  • Iron/ironing board on request
  • Laptop workspace
  • LED lighting
  • Recycling
  • Safe
  • Separate sitting area
  • Soundproofed rooms
  • Water-efficient toilets

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